Savvy digital marketing strategist specializing in analytics, SEO, SEM, A/B testing and conversion optimization.
current location: seattle
places I’ve been
About Hilary
I’m a digital strategist with over 10 years of web design and digital marketing experience. My professional portfolio includes writing, producing and managing content and social media for major media corporations and Fortune 500 companies. I’m currently the Ecommerce Marketing Manager at Dilettante Chocolates. Yes, it is a pretty sweet gig.
Digital Marketing Strategist
A regular work day involves:
- Designing and executing digital marketing plans
- Optimizing websites to build brand awareness and increase conversions
- Building SEO strategies and SEM campaigns to drive traffic to websites
What does a digital marketer do?
- Plan a website strategy
- Generate new leads
- Build insightful website analytic reports
- Measure the success of email marketing campaigns
- Perform SEO audits
- Set and exceed client expectations
Project Management Presentations
Lead Generation Specialist
I develop and execute inbound lead generation programs.
Adventures
Hiking/USA*
Denali National Park (NP). Smokey Mountains NP. Grand Canyon NP. Zion NP. Olympic NP. White Mountains. Pacific Crest Trail. Appalachian Trail.
Running/Cycling
ING New York City Marathon. Run Woodstock 50k. Leadville Trail 100 MTB.
Hiking/Abroad*
Cappadocia. Blue Mountains. Skaftafell NP. Nitmiluk NP. Daintree NP. Kosciuszko NP. Snowy Mountains. Aoraki Mount Cook NP. Thale Ban NP. Mount Song. Taman Negara. Nahuel Huapí NP
*section hiker
Backpacking/Camping
Denali National Park. Appalachian Trail. Zimbabwe. Botswana. Zambia. Kenya. Tanzania. Malawi.
Whitewater Rafting
Nenana River. Gauley River. Rogue River. Upper Klamath River. Black River. Zambezi River.
Outdoor Adventures
Wrangell-St. Elias NP (ice climbing). Great Barrier Reef (snorkeling). Lake Placid/Whiteface Mountain (snowboarding).
Blog
Improve Your Product Photography Using Editing Software
I snapped some photos of Oreo cookies on a white plate with a white background and posted them on Instagram. Nothing too remarkable. Just cookies. But they… Read more “Improve Your Product Photography Using Editing Software”
Professional Product Photography of Gourmet Chocolate and Foodstuff
I recently started taking product photographs for use on the Dilettante Chocolates and Seattle Gourmet Foods websites and social media accounts. Shortly thereafter we began including the… Read more “Professional Product Photography of Gourmet Chocolate and Foodstuff”
Red Phone Studio Portfolio
From 2014 until 2017 I ran a web design and digital marketing company that helped solopreneurs develop their professional identity. The name of the company was Red… Read more “Red Phone Studio Portfolio”