Savvy digital marketing strategist specializing in analytics, SEO, SEM, A/B testing and conversion optimization.

current location: seattle

places I’ve been

About Hilary

Hilary FosdalI’m a digital strategist with 10 years of web design and digital marketing experience. I have experience writing, producing and managing content and social media for major media corporations. I’m currently the Ecommerce Marketing Manager at Dilettante Chocolates.

When I’m not focused on conversion optimization or digging into website metrics, I run on the many trails that weave in and around Seattle.

It’s not hard to track people down (thanks, internet!) and having my own website is just one more way to make that work a little easier. Twitter is a great way to say ‘Hello!’. If you have a lot on your mind there is always email.

Digital Marketing Strategist

A regular work day involves:

  • Designing and executing digital marketing plans
  • Optimizing websites to build brand awareness and increase conversions
  • Building SEO strategies and SEM campaigns to drive traffic to websites

What does a digital marketer do?

  • Plan a website strategy
  • Generate new leads
  • Build insightful website analytic reports
  • Measure the success of email marketing campaigns
  • Perform SEO audits
  • Set and exceed client expectations

Project Management Presentations

No Regrets Web Design

How Your Worst Clients Make You Better

Project Management – 3, 2, 1 … Launch!

Lead Generation Specialist

I develop and execute inbound lead generation programs.



Denali National Park (NP). Smokey Mountains NP. Grand Canyon NP. Zion NP. Olympic NP. White Mountains. Pacific Crest Trail. Appalachian Trail.


ING New York City Marathon. Run Woodstock 50k. Leadville Trail 100 MTB.


Cappadocia. Blue Mountains. Skaftafell NP. Nitmiluk NP. Daintree NP. Kosciuszko NP. Snowy Mountains. Aoraki Mount Cook NP. Thale Ban NP. Mount Song. Taman Negara. Nahuel Huapí NP

*section hiker


Denali National Park. Appalachian Trail. Zimbabwe. Botswana. Zambia. Kenya. Tanzania. Malawi.

Whitewater Rafting

Nenana River. Gauley River. Rogue River. Upper Klamath River. Black River. Zambezi River.

Outdoor Adventures

Wrangell-St. Elias NP (ice climbing). Great Barrier Reef (snorkeling). Lake Placid/Whiteface Mountain (snowboarding).